Brini Maxwell

Sabrina “Brini” Maxwell is a fictional character created by actor Ben Sander. Described by Guy Trebey of the Village Voice as the "prototypical, pre-feminist, 1960s homemaker", Maxwell has also been described as a composite of Doris Day, Mary Tyler Moore, Auntie Mame, That Girl and Donna Reed and came to prominence in the late '90s as the host of her eponymous television show on Public-access television cable TV in Manhattan.

The pilot for the original show was produced in 1996. The show debuted on Manhattan Neighborhood Network on January 1, 1998, and aired for five years featuring tips, recipes, entertaining ideas, craft projects, home renovation and interior design schemes. It was produced by Sander’s production company, V.R.U.S.P. Inc., and directed by Sander’s mother, Mary Jane Wells.

In 2001 Sander was contacted by Amy Briamonte, east coast director of development for west coast based Termite Art Productions (now Creative Differences Productions). Briamonte and Sander developed a pitch for the show for the Bravo network and received an order for a pilot. The pilot was produced in the summer of 2002 for a show titled Charming, Needs Work. The premise for the show was Maxwell lived in an apartment that she redecorated every week. After Bravo passed on the show Briamonte, Sander and Termite Art pitched it to Stephen Schwartz and Heather Moran, newly named VP’s of programming for the Style network. The pitch resulted in an order for a 13-episode season

The first season of The Brini Maxwell Show for the Style network was taped in the summer of 2003 with studio production taking place on the main stage at Unitel Studios on west 57th St. in New York City. Location shoots for the season were taped over a period of 6 months in New York City, Los Angeles and Las Vegas. The Brini Maxwell Show debuted on the Style network on Thursday, January 1, 2004 at 9pm.

The second season went into production in the summer of 2004 and debuted in November 2004. The show was cancelled after two seasons. Nevertheless, Brini handled the cancellation with the same grace and style for which she has become well-known. She is still a popular figure in New York City's social circle.

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