Björn Borg (brand)

Björn Borg AB is a Swedish apparel fashion brand named after the former professional tennis player of the same name. The company was formerly named World Brand Management (WBM), and has stores in seven European countries, with Sweden and the Netherlands being the most important ones. New markets are Germany and the United Kingdom.

WBM has since 1997 an exclusive trademarks license for the name Björn Borg, which gives them the rights to produce, market and sell Björn Borg products in all countries. It bought full rights to the trademark at the end of 2006. The main products are in the category of underclothes, shoes, purses, glasses and perfume.

The company has also created a game in collaboration with Isbit Games called First Person Lover in order to promote their clothes. It is a first person shooter in which the player can customize themselves in any of Björn Borg's clothing. The plot centers around the player removing hatred from various areas with weapons of love while curing people who have been consumed by hate, called haters. The game is available to play on pc.

The biggest Björn Borg product is underclothes.

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Wikipedia