Big in Japan (phrase)

Big in Japan is an expression historically used to describe western based musical groups who achieve success in Japan but not necessarily in other parts of the world.

The phrase began to appear on several major Japanese foreign-rock magazines, especially the Music Life magazine, in the late 1970s, and in most cases, the "big in Japan" artists became popular in Japan due to being featured by Music Life. The concept predated the phrase; Neil Sedaka made it big in Japan with "One Way Ticket" before breaking through in his native United States, while Jimmy Osmond, typically a side show to his older brothers The Osmonds in North America and Europe, cut several tracks in Japanese and received several gold records for his recordings.

In the late 20th century, notable "big in Japan" artists included several stadium rock bands from the United States, metal artists from Northern European countries such as Norway, Denmark, and especially Sweden and Finland (e.g. the rock band Hanoi Rocks), eurobeat artists from Austria, Germany and especially Italy, and UK rock artists.

Some bands have used their popularity in Japan as a springboard to break into other audiences. Notably, the power pop group Cheap Trick, which had been known as the "American Beatles" in Japan for their appeal, achieved widespread success with their multi-platinum live album Cheap Trick at Budokan. The band had previously struggled to break into the mainstream American market with their earlier albums. Furthermore, like Cheap Trick, some bands have lost their "big in Japan" titles after gaining popularity in their respective homelands. The most notable example is Queen, along with Bon Jovi.

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