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Ban on caffeinated alcoholic drinks


A ban on caffeinated alcoholic drinks is a ban which prevents the marketing and distribution of any prepackaged caffeinated alcoholic drink.

In the United States, such a ban was discussed as a result of multiple cases of alcohol poisoning and alcohol related blackouts among users of such drinks. The majority of these alcohol poisoning cases were found on college campuses throughout the United States. Caffeinated alcoholic drinks such as Four Loko, Joose, Sparks and Tilt were the most popular around the U.S. The beverages, which combine malt liquor or other grain alcohol with caffeine and juices at alcohol concentrations up to about 14 percent, have become popular among younger generations. Their consumption has been associated with increased risk of serious injury, drunken driving, sexual assault and other behavior.

One of the more popular drinks, Four Loko, mixed an amount of caffeine equal to three cups of coffee, with alcohol equivalent to about three cans of beer. Critics argue that the beverages are designed to appeal to younger buyers that are used to drinking caffeinated energy drinks. A 23.5-U.S.-fluid-ounce (690 ml) can of Four Loko contains either 6 or 12 percent alcohol by volume, depending on state regulations. Another reason for drinks such as Four Loko's appeal to youth is the pricing. At approximately $2 a can, at this price it has been reported that college students or younger high school students would be more inclined to buy such beverages. When the ban was placed many students bought out what was left on shelves for resale.

The U.S. Centers for Disease Control and Prevention estimates that the beverages are regularly consumed by 31 percent of 12- to 17-year-olds and 34 percent of 18- to 24-year-olds. After this was released there was a parental outcry from the majority of the country to ban the beverage. Drinkers who consume alcohol-laced energy drinks are about twice as likely as drinkers who do not report mixing alcohol with energy drinks to report being taken advantage of sexually, to report taking advantage of someone else sexually, and to report riding with a driver who was under the influence of alcohol, according to the CDC. Research has also noted that the extreme levels of alcohol and caffeine in the large serving beverages creates a "wide-awake drunk" that makes it impossible for people to comprehend how intoxicated they actually are and allows them to consume far more alcohol than they otherwise would be able to without passing out from intoxication.


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