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Bally Shoe

Bally
Industry Fashion
Predecessor CF Bally & Sons
Founded Schönenwerd in the Canton of Solothurn, Switzerland 1851
Founder Carl Franz Bally and Fritz Bally
Key people
Frédéric de Narp (CEO)
Parent JAB Holding Company
Website www.bally.com

The Bally company was founded as "Bally & Co" high fashion in 1851 by Carl Franz Bally (1821–1899) and his brother Fritz in the basement of their family home in Schönenwerd in the Canton of Solothurn, Switzerland.

Bally was founded by Carl Franz Bally. His original family business was the manufacture of elastic ribbon.

During a business trip to Paris in 1849, Carl Franz wanted to buy his wife some lace-up booties - the popular shoe of the day. Unable to recall her exact size, he decided to buy twelve pairs in a range of sizes, knowing that one would certainly fit. Upon visiting the Parisian factory where the booties were made, he noticed that each shoe featured buttons with elastic closures similar to the kind his family produced in Switzerland. Inspired by the possibility of creating more jobs and improving the lives of local residents, he decided to expand his business into shoe production. Together with his brother Fritz, Carl Franz employed designers to assist and together, they began producing shoes made entirely by hand in the cellar of his Schönenwerd home.

The Bally Company was established in Schönenwerd in 1851 and three years later, the first factory located in the village centre was built. In 1854, Fritz Bally retired. By the 1870s, Bally was recognised as a footwear industry leader. The company’s name changed to C. F. Bally, and then to C. F. Bally & Sons when the brand’s founding pioneer handed the company reins to his sons in 1892. Carl Franz died in 1899 but undeniably passed on his pioneering spirit to his sons. Bally grew internationally and opened stores in Geneva and Montevideo (Uruguay) in 1870, followed by Buenos Aires (1873), Paris (1879) and London (1882). In the 1880s, Bally was also one of the very first European luxury goods brands to open in post-reform and opening China. By now the brand had also extended its offering to include clothing, handbags and leather goods for both men and women (1976), and in 1990 would become truly global, opening in Japan, Hong Kong, Singapore, Australia, Malaysia, Saudi Arabia, Brazil, Lebanon and Turkey.

Bally is currently under the leadership of CEO Frédéric de Narp (November,2013), with Pablo Coppola as Design Director (February, 2014) and parent company JAB Holdings at the helm.


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