Association of Independent Tour Operators
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| Abbreviation | AITO |
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| Location | |
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Region served
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United Kingdom |
| Website | www |
The Association of Independent Tour Operators (AITO) is a British-based travel Industry trade group that represents around 120 specialist and independent tour operators. Members operate to over 170 countries, including the UK, with activities spanning a range of interests including adventure, city break, culture, fly drive, luxury, safaris and sports. AITO was established in 1976 and its headquarters are based in Twickenham, south-west London.
To become a member, AITO tour operators must have full consumer protection in place. Through this requirement, its quality charter and promotion of sustainable tourism initiatives, AITO upholds high standards within the travel industry. It also influences policy that affects consumers and travel industry; particularly initiatives related to independent tour operators.
The Association has a website, AITO.com, where you can browse specialist holidays by independent tour operators that offer financial protection. It also offers an award-winning review platform featuring over 10,000 independent reviews by individuals who have travelled with AITO members.
AITO members offer full protection of consumer holiday funds, a wide range of specialist holidays, quality customer service and a sustainable approach to travel. There are around 120 Tour Operator members, but around 500 members within the association including AITO Agents, AITO Affiliate Tourist Offices and AITO Affiliate Business Partners.
As a requirement for membership, AITO Tour Operators must follow AITO\’s quality Charter. The Quality Charter is available on AITO.com to view in full, and covers the following measures of quality:
AITO has lead several Sustainable Tourism (ST) initiatives in the past, notably a ST Star accreditation scheme which ceased in 2013. In 2016 it revisited its Sustainable Tourism values and launched Project PROTECT. Standing for People, Resources, Outreach, Tourism, Environment, Conservation and Tomorrow. Project PROTECT is designed to protect the destinations members operate in. Each member of the Association is required to make a pledge, which is reported at the end of the year. The 5 year programme was designed in partnership with the University of Surrey and Sustainable Tourism thought leader Professor Xavier Font. Progress and measurable change will be monitored by AITO HQ, AITO Council, Prof Xavier Font and a PHD student from the University of Surrey.
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