André Laug
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| Private | |
| Industry | |
| Founded | 1968 |
| Founders | André Laug |
| Headquarters | Rome, Italy |
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Area served
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Worldwide |
| Website | [1] |
André Laug is an Italian fashion house founded in 1968 by the eponymous French designer.
The company was founded in 1968 when André Laug (Alsace, 29 December 1931 - Rome, 16 December 1984), a French designer trained in Paris by André Courrèges and Nina Ricci, opened his couture house in Rome, Piazza di Spagna, with the help of Susy Gandini.
In 1969 Laug concluded the first agreements with foreign buyers, including Elizabeth Arden, Bergdorf Goodman, Saks Fifth Avenue and Martha Phillips, who introduced the brand in the United States market. Laug became one of Audrey Hepburn reference designers and dedicated to her one of his ready-to-wear lines, the "Audrey".
Famous fashion models as Benedetta Barzini, Mirella Petteni Haggiag and Linda Morand starred in his runway shows and posed for him for fashion magazine Vogue.
After his suits, in 1970 Laug launched women's blouses, sold in the US at US$2,500. In 1972 Vogue ran a feature article on his collection, photographed by Oliviero Toscani.
His clients at the time included Audrey Hepburn, American First Ladies Jackie Kennedy and Barbara Bush, Lee Radziwill, Diana Ross, Kathy Hilton, Estée Lauder, Carroll Baker, Ira von Fürstenberg, Mia d'Acquarone et de Riencourt, Anna and Alice Bulgari, Margaret Trudeau, Helietta Caracciolo, Rossella Falk, Paulette Goddard, and Capucine.
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