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America's Incredible Pizza Company

America's Incredible Pizza Company
Industry Restaurants
Founded 2002
Headquarters Springfield, Missouri
Key people
Rick Barsness Founder & CEO,
Cheryl Barsness Founder
Products Pizza
Revenue $64.1 million
Number of employees
1,200
Website www.incrediblepizza.com

America's Incredible Pizza Company (AIPC) is an American restaurant chain based in Springfield, Missouri. The restaurants are pizza buffets and entertainment centers. The first restaurant opened in Springfield in 2002. The company has 1,200 employees, and a revenue of $64.1 million.

America's Incredible Pizza Company, headquartered in Springfield, Missouri, is owned by Rick and Cheryl Barsness. The couple entered the pizza business with a single restaurant in Victoria, Texas and by 1975, owned 11 franchises of Gatti's Pizza.

AIPC grew out of an idea from its founder, Rick Barsness. When Barsness was a hockey player in high school, his team reached the state championships, but his father never attended a game. His father's absence nurtured a boyhood dream of a place where families could eat and have fun together. This was the type of place Barsness wished he could have spent time with his father.

In 2003, years of legal battles came to an end when Rick Barsness agreed to pay Gatti's a $1 million settlement. Mr. Gatti's had charged that Barsness had violated his franchise contract with them, and had taken trade secrets. In addition to the $1 million payout, Barsness also agreed to pay Mr. Gatti's Inc. 1% of IPC's net sales for the next 10 years.

AIPC started franchising and established its corporate headquarters in Tulsa, Oklahoma in 2003. It moved the headquarters to Springfield, Missouri in 2009.

AIPC restaurants have an average of 250 employees and it costs $5–9 million to start a restaurant.

America's Incredible Pizza announced that its location at Lafayette Square Mall in Indianapolis would close March 19, 2012.

At the AIPC, the music and decorations have a 1950s theme. AIPC has a buffet style pizza, pasta, salad, and dessert bar, with several seating areas for customers to eat. The restaurant has 30 types of pizza and an 80-item salad bar. An AIPC restaurant has an average area of 65,000 to 70,000 square feet (6,000 to 6,500 m2). The restaurant is smoke-free and alcohol-free. It has an arcade, go-karts, billiards, bowling, and miniature golf, among other activities.


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