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Akwaaba African Travel Market

Akwaaba African Travel Market
AKWAABA AFRICAN TRAVEL MARKET.jpg
Where Africa meets the world
Status Active
Genre Exhibitions, conference, workshops and awards.
Frequency Annually
Location(s) Africa
Years active 2005- present
Founder Ikechi Uko
Participants African countries, airlines, hotels, resorts, tourism boards, national parks, transport companies, destination marketers, travel and tour operators
Attendance over 20 African countries with their travel and hospitality businesses investments
Organized by Akwaaba Travel Market Limited
Website
africantravelmarkets.com

Akwaaba African Travel Market (AFTM)is an annual international travel event organized by Akwaaba Travel Market Limited and founded by Ikechi Uko. It is the only international travel fair in West Africa; it's a face to face marketing platform for travel companies; and a meeting place for travel and tourism investors to network. It’s held every year in Lagos, Nigeria. Because of the large turnout of participation, drawing attendance from over 20 countries; numerous airlines, both domestic and foreign; and leading Africa hotel chains, attracting more than 10, 000 visitors, it is referred to as ‘‘ Where Africa meets the world ’’.

Each year, there is an official theme that reflects the current changes and challenges in the travel tourism sector with experts and top tourism players to proffer solutions. The event has exhibitions from airlines, hotels, restaurants and destinations in Africa, with exhibitors depicting their uniqueness during the event; workshops and lectures by experts; Africa Travel Awards; business networking; live entertainment with cultural display across different countries; wine tasting; culinary events; opportunities to win free airline tickets and free tickets to stay at exotic hotels in Africa.

Akwaaba African Travel Market is the only international travel fair in West Africa in partnership with the Nigerian Tourism Development Corporation (NTDC); listed by the United Nations World Tourism Organization ( UNWTO ); a partner event of the Africa Travel Association (ATA) in the region and the only member of the International Tourism Trade Fairs Association (ITTFA) in West Africa.

The first Akwaaba African Travel Market (AFTM) was held in Lagos in 2005. It came as a result of the rebranding of the name of the Travelers Awards and Exhibitions, which was launched in 2004. Subsequent editions have been held in Lagos. The word "Akwaaba" means "Welcome" in Ghana and Côte d'Ivoire.

Akwaaba African Travel Market came at a time the West Africa travel market and tourism industry developments, innovations, challenges and untapped travel and tourism investment potentials were unnoticed to the broader global communities. West Africa, a region with 270 million people, 15 countries, numerous airports and hotel chains, and the largest number of travelers in Africa.


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