Air Jordan
The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.
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| Product type | Footwear, clothing |
|---|---|
| Owner | Nike Inc. |
| Country | United States |
| Introduced | November 17, 1984 |
| Markets | Worldwide |
| Website | Air Jordan at Nike |
Air Jordan is a brand of basketball footwear and athletic clothing produced by Nike and endorsed and created for Chicago Bulls basketball player Michael Jordan. The original Air Jordan I sneaker, produced for Jordan in 1984, were released to the public in 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.
Since its introduction into the sports shoe market, the Air Jordan evolved from the original basketball shoes to models for different uses, including I-XXXI. Michael Jordan currently sponsors 21 active NBA players, including Jimmy Butler, Chris Paul, Blake Griffin, Kawhi Leonard, Russell Westbrook, and Carmelo Anthony. They also endorse Nike Air Jordan products. Also they sponsor other leagues such as the MLB, NFL, NASCAR and the WNBA.
The Air Jordan 1 was first produced for Michael Jordan in 1984. It was designed by Peter C. Moore. The red and black colorway of the Nike Air Ship, the prototype for the Jordan 1, was later outlawed by NBA Commissioner David Stern for having very little white on them. It is a common misconception that the Jordan 1 was banned however, it was indeed the Nike Air Ship. After the Nike Air Ship was banned, Michael Jordan and Nike introduced the Jordan 1 in color ways with more white such as the "Chicago" color way and the "Black Toe" color way. They used the Nike Air Ship's banning as a promotional tool in advertisements hinting that the shoes gave an unfair competitive advantage for the Jordan 1 and that whoever wore them had a certain edginess associated with outlaw activities.
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