Adidas Stan Smith

Adidas Stan Smith is a tennis shoe made by Adidas. However, today the shoe is not used for tennis, but as sneakers.

Stan Smith is an American tennis player, who was active between the end of the 1960s and the beginning of the 1980s. Adidas approached him to endorse the so-called Haillet shoe in 1973.

The shoe, usually made with a white leather upper and laces, has a simple design. Unlike most Adidas shoes, it does not have the external three stripes. Instead there are three rows of perforations (or punched ventilation holes) on both sides of each shoe's leather upper in the same pattern that should symbolize the three ordinary stripes. There is sometimes a sketched picture of Stan Smith on the tongue of the shoe. In some sense, the Adidas branding is minimal on the shoe. The design and form of the shoe has basically stayed the same since it was introduced, but several new versions and colorways have appeared during the years.

In 1963 (or in 1964), the first Adidas tennis shoe was produced, which was the first ever leather tennis shoe and marked the beginning of a long line of classic Adidas shoes. The upper part of the shoe is made of white leather, whereas the pimpled outer sole is made of rubber. The inner sole is made of synthetic material. It was Horst Dassler, the son of Adolf "Adi" Dassler – the founder of Adidas, who had the idea of the first leather tennis shoe. In 1965, this tennis shoe model was named the "adidas Robert Haillet" after the French tennis professional Robert Haillet. When Haillet retired from tennis, Adidas and Horst Dassler decided to find another tennis player that could endorse the tennis shoe model. Donald Dell, an American tennis manager, suggested Stan Smith, who took the offer in order to obtain royalties for the use of his name. For Adidas, the shoe became a market opener in the United States. In 1967, a green foam padding was added at the back of the shoe for Achilles tendon protection.

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