Acxiom
 |
|
| Public | |
| Traded as |
NASDAQ: ACXM S&P 400 Component |
| Founded | Conway, Arkansas (1969) |
| Headquarters | Little Rock, Arkansas, United States |
|
Key people
|
Scott Howe, CEO |
| Products | PersonicX AbiliTec InfoBase Customer Information Infrastructure (CII) Audience Operating System (AOS) |
| Revenue |
 $1.15 billion USD (2012) |
|
Number of employees
|
4,320 (2015-03-31) |
| Website | www.acxiom.com |
Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.
Founded as Demographics in 1969 by Charles D. Ward in Conway, Arkansas, Acxiom is headquartered in Little Rock, Arkansas, United States.
The company has additional U.S. offices in Chicago, Illinois; New York, New York; Foster City, California; and Nashville, Tennessee. International offices are located in the United Kingdom, France, Germany, Netherlands, Poland, Australia, China, and Brazil. Services are available to companies in other countries.
In November 1997, Acxiom completed the acquisition of Buckley Dement, L.P.
In May 1998, Acxiom made the announcement that it would acquire one of its competitors, May & Speh.
According to Wired in 2003, Acxiom has a history of making it difficult for consumers to remove themselves from Acxiom's marketing lists.
In early 2004, Acxiom acquired part of Claritas, a European data provider.
In 2005, Acxiom acquired Digital Impact and integrated its digital and online services into its business. In 2005 Acxiom was a nominee for the Big Brother Awards for Worst Corporate Invader for a tradition of data brokering.
In early 2006, EMC Corporation acquired Acxiom’s information grid software in a $30 million deal. However, EMC canceled the software purchase after 2 years of development because the software was not up to commercial software standards, essentially 'giving back' the grid technology software to Acxiom
On May 16, 2007, Acxiom agreed to be bought by leading investment firms Silver Lake Partners and ValueAct Capital in an all-cash deal valued at $3 billion, including the assumption of about $756 million of debt. On October 1, 2007, however, a press release announced that the takeover agreement was to be terminated and Charles Morgan would retire as Acxiom’s company leader upon the selection of a successor.
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Wikipedia