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Accor

Accor S.A.
Société Anonyme
Traded as EuronextAC, : 
CAC 40 Component
Industry Hospitality, tourism
Founded 1967; 50 years ago (1967)
Headquarters Paris, France
Key people
Sebastien Bazin (Chairman and CEO)
Products Hotels and resorts
Revenue €5.45 billion (2014)
€578 million (2014)
Profit €223 million (2014)
Number of employees
240,000 (2016)
Website www.accorhotels.group

Accor S.A., using the brand name AccorHotels, is a French multinational hotel group, part of the CAC 40 index, which operates in 95 countries.

Headquartered in Paris, France, the group owns, operates and franchises 3,700 hotels (spanning all inhabited continents) representing several brands, from budget and economy lodgings to five-star hotels.

In 1967, Paul Dubrule and Gérard Pélisson founded the Société d'investissement et d'exploitation hôteliers (SIEH) hotel group and opened the first Novotel hotel outside Lille in northern France.

In 1974, they launched the Ibis brand with the opening of the Ibis Bordeaux. The following year, SIEH acquired the Courtepaille and Mercure brands, and in 1980 the Sofitel hotel brand, which then consisted of 43 hotels. In 1982, the SIEH bought Jacques Borel International, the then world-leading brand offering restaurant vouchers. In 1983, the group, which had restaurant tickets and hotels, changed its name to the Accor Group.

In 1985, it launched Hotel Formule 1 brand, offering basic accommodation at low prices.

In 1990, it entered the North American market by acquiring Motel 6; and later the Red Roof Inn chain, which it later sold to Starwood and a consortium of Citi’s Global Special Situations Group and Westbridge Hospitality Fund, L.P. respectively.

In the 1990s, it diversified to include Accor Casinos and in 2004, bought a nearly 30 per cent stake in Club Méditerranée.

In June 2010, the shareholders of Accor approved the demerger of its hotel and voucher businesses. Accor Services became Edenred. The two entities started trading as separate companies on the Paris stock exchange from 2 July 2011. In 2011, Accor introduced its new brand positioning with the slogan: "Open new frontiers in hospitality".


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