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21st Century Leaders Awards


The 21st Century Leaders was founded in 2003, by Charlotte di Vita MBE, a Goodwill Ambassador to the Nelson Mandela Children's Fund. The 21st Century Leaders programme was launched by Trade plus Aid, British Charity Registration 1061376. Trade plus Aid is an ethical trading organisation established in order to create environmentally sound and economically viable means to alleviate poverty in impoverished communities, initially in Africa.

The organization now runs an international campaign entitled Whatever It Takes which, through the sale of ethically traded goods featuring the original art work of celebrities, seeks to raise money and awareness for organizations working in education, climate change, poverty reduction and health primarily in Africa. In South Africa the organization works on a biogas digester program to promote environmentally sustainable lifestyles in rural areas.

The organization founded the 21st Century Leaders Awards, an award designed to highlight the work of leaders of popular culture who have sought to use their celebrity to encourage social change.

21st Century Leaders mission is to assist and encourage royalty, Nobel Peace Prize laureates, and celebrities from the fields of film, music, fashion, art, sport and literature etc. - to raise awareness and funds for environmental and sustainable human development solutions.

The campaign started in December 2002 and requests that celebrity leaders design and donate a symbol of hope for the 21st century, as well as a stick figure self-portrait and a message of hope. Over 740 celebrities' artworks are reproduced on socially and environmentally responsible products sold internationally to support alleviation of poverty, environmental conservation, and the protection of children.

Trade plus Aid has been working in South Africa for over 18 years, administering various community development, and social outreach programs. The projects are focused on social and economic upliftment and infrastructure development of impoverished rural communities especially those surrounding the damaging long-term consequences of climate change.

The biogas digester program is an effort to motivate an introduction of appropriate and sustainable energy generation for the agricultural sector as well as promoting a holistic approach to nutrient balancing and soil management. The organization reinvests funds from the commercial biogas digester program into the installation of family size rural household digesters to replace the need for the gathering of wood fuel for meal preparation and heating.


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