2016 MTV Video Music Awards
| 2016 MTV Video Music Awards | |
|---|---|
 |
|
| Date | Sunday, August 28, 2016 |
| Venue |
Madison Square Garden, Midtown Manhattan, New York City |
| Country | United States |
| Most awards | Beyoncé (8) |
| Most nominations | Beyoncé (11) |
| Official website | www |
| Television/Radio coverage | |
| Network | MTV, MTV2, VH1, MTV Classic, BET, CMT, Centric, Comedy Central, Logo TV, Spike, TV Land |
The 2016 MTV Video Music Awards were held on August 28, 2016 at Madison Square Garden in Manhattan.Adele's "Hello" was the most nominated video with seven categories. Beyoncé led the nominations with a total of eleven, followed by Adele, who had eight.Rihanna received the Michael Jackson Video Vanguard Award after performing several medley numbers during the ceremony.Britney Spears marked her first performance at the awards show since the heavily-criticized 2007 show nine years prior. After winning 8 awards, Beyoncé became the artist with the most number of VMAs with 24 moonmen, passing Madonna previous record of 20.
The ceremony was shown on multiple Viacom cable networks and through smart TV and mobile devices which allow access to MTV's TV Everywhere-authenticated live stream within their app (dependent upon provider), along with MTV's website and Facebook Live.
Compared to last year's show which had a lesser amount of Viacom networks simulcasting the ceremony, the 2016 ceremony's numbers showed a 35% drop across the measured networks carrying the ceremony making it the lowest rated ceremony in MTV's 32-year history beating out 1996 and 2015, totalling a cumulative 6.5 million viewers, though the network also claimed substantial additional streaming viewership across MTV apps and Facebook Live.Variety reported that over 20 million people watched the award show via MTV's Snapchat feed. 3.3 million viewers saw the show via MTV.
This year's nominees were presented on July 26, 2016, on MTV's Facebook page live.
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