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A 66cl bottle of Peroni
|Owned by||Asahi Breweries|
Peroni Brewery is a brewing company, founded in Vigevano in Lombardy, Italy, in 1846. It has been based in Rome since 1864. The company's main brand in Italy is Peroni (4.7 ABV), a pale lager sometimes known as Peroni Red in export markets. However, it is probably best known worldwide for its premium lager, Nastro Azzurro (5.1% ABV), which was the 13th best-selling beer in the United Kingdom in 2010.
By 2016, Peroni was owned by Miller Brands U.K. of the SABMiller empire. As part of the agreements made with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller, the company sold Peroni to Asahi Breweries on October 13, 2016.
The Peroni company was established under the founding family name in the town of Vigevano, Italy, in 1846. The company was moved to Rome by Giovanni Peroni in 1864, six years prior to Rome becoming the Italian capital in 1870. Throughout the late 19th and early 20th centuries, the company became one of the most prominent brewing companies in the newly unified Italian nation.
By the 1990s, both the Peroni brand name and product line were distributed and known worldwide. The London-based brewing giant SABMiller bought the company in 2003, making it one of the few international brands in its portfolio.
Beers under the Peroni brand include: Crystall, a 5.6% abv pale lager; Peroni Gran Riserva, a 6.6% abv strong lager; Peroncino, a 5% pale lager; Peroni Leggera, a 3.5% pale lager. The company also produces the Wuhrer brand – a 4.7% pale lager launched in Brescia in 1829. The main brands are Peroni and Nastro Azzurro.
Peroni is the Peroni company's original brand. According to Assobirra, it is the best selling beer in Italy. It is 4.7% abv and made with barley malt, maize, hop pellets and hop extract. By the 1950s and 1960s, Peroni was the most recognized brand of beer throughout the Italian peninsula.
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