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Meibutsu (名物?) is a Japanese term for famous products associated with particular regions. Meibutsu are usually items of Japanese regional cuisine, although the category includes local handicrafts. Meibutsu typically have a traditional character, although contemporary products may qualify as meibutsu if they are distinctive and popular. They are often purchased as omiyage (souvenirs) to be given as gifts. Sweets intended as omiyage are referred to as miyagegashi.

Several prints in various versions of the ukiyoe series The Fifty-Three Stations of the Tōkaidō depict meibutsu. These include Arimatsu shibori, a stenciled fabric sold at Narumi (station 41) and Kanpyō (sliced gourd), a product of Minakuchi (station 51), as well as a famous teahouse at Mariko (station 21) and a famous tateba (rest stop) selling a type of rice-cake called ubagamochi at Kusatsu (station 51).

According to a paper by Laura Nenzi cited by Jilly Traganou in The Tokaido Road: Traveling and Representation in Edo and Meiji Japan (Routledge, 2004), meibutsu could be "classified into the following five categories: (1) simple souvenirs such as the swords of Kamakura or the shell-decorated screens of Enoshima; (2) gastronomic specialties such as the roasted rice cakes (yakimochi) of Hodogaya, and the yam gruel torojiru of Mariko; (3) supernatural souvenirs and wonder-working panaceas, such as the bitter powders of Menoke that supposedly cured a large number of illnesses; (4) bizarre things that added a touch of the 'exotic' to the aura of each location such as the fire-resistant salamanders of Hakone; and (5) the prostitutes, who made localities such as Shinagawa, Fujisawa, Akasaka, Yoshida and Goyu famous. Such commodities made people stop at otherwise impoverished and remote localities, contributing to the local economy and the exchange between people of different backgrounds." (72)

The strain of giving would really become unendurable to half the people in Japan were it not for what is known as the "meibutsu" or specialty of each town. This fills in gaps nicely; this provides the answer to vexed questions. "What shall I give to the kind person from whom I have received my twenty-fifth English lesson?" "A meibutsu." "And what shall I send my ailing father-in-law?" "A meibutsu" also, both to be brought back from the next place I happen to visit. The shops there are sure to make a reduction on quantity, well knowing that every person who goes off on a holiday is expected to return with "meibutsu" for everybody he knows, the idea being that a person who has enjoyed himself and had nothing particular to do should try to make up to those left behind in the place where they belong, engaged in the usual dull routine. Help to lift somebody out of the rut by bringing home to him or her some little novelty — that is the kindly spirit — and never mind what the trifle may be. Whether a metal pipe or a bamboo toy, it can be presented with perfect propriety to grandmother or infant grandson.
"Meibutsus" vary greatly of course. Some are sticky like the chestnut paste of Nikko, some are bulky and a source of perpetual anxiety like the fragile baskets of Arima, some are pretty like the Ikao cotton cloth dyed in the iron spring water, and some are useless and ugly and impossible to carry, like the fierce fishes of Kamakura — the fishes which blow themselves up into a globe when angry or excited and then remain blown up — as an eternal punishment I suppose — and get turned into lanterns. There are dozens of all varieties, useful and useless, dear and queer, sensible and silly, so that people with much-travelled acquaintances are soon in a fair way to start a museum. Or, to be accurate, they would be if they kept the things. But nobody does keep them all. The provident housekeeper constantly receiving "meibutsus," and constantly requiring things to send back in return, has invented a system to circumvent the expense. It is somewhat like double entry book- keeping. When the need for the return gift arises, she goes, like old Mother Hubbard, to her cupboard and looks over the parcels that have arrived lately. Distinctive things like blown-up fish may be out of the question, but there are sure to be some local or non-committal contributions. Doubtless there will be eggs hardly a month old yet, and cakes that only came week before last. Either of these will do nicely; therefore the lady wraps them up properly and passes them on. Nine times out of ten, she who receives them does the same; also her friend and her friend's friend, till those eggs or cakes are nearly as travelled as a war correspondent.


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