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I Am Equal

I Am Equal
I am equal text logo.png
Created by: Jason Beckett
Photographer: Matt Spencer
First photo: January 11th, 2010
Tour launch: January 6th, 2011
First city: Sacramento, CA
Total photos: 100,000+
Total cities: 175
Tour duration: 7 years
Website: iamequalproject.org

I Am Equal is a photo documentary created by Jason Beckett and fashion photographer Matt Spencer in late 2009. The project has the stated intention of collecting more than 100,000 individual photos from 175 cities around the world and using them to build one of the largest photo mosaics in history. In 2011, the project launched the official world tour in Sacramento, California. The project is estimated to take more than 7 years to complete and has the ultimate goal of unveiling an 8,000sq/ft mosaic in Washington DC containing all the photos collected during the world tour.

The documentary was created by Jason Beckett and fashion photographer Matt Spencer who said the campaign was meant to encourage individuals to get more active in educating, inspiring, and empowering their friends and family to make a positive difference in their communities and the world.

Created in Salt Lake City, Utah in late 2009, the campaign was developed in response to the founder's perceptions of a general social apathy prevailing in the world. They built the documentary with the intention of giving participants a reason to talk about the unique issues or causes they support, and to encourage those participants to take an active roll in improving their community.

In December 2009 Beckett and Spencer conceptualized the documentary project as a world tour campaign that would visit approximately 25 cities a year for 7 years and capture as many as 100,000 individual photos of people from all walks of life.

Beginning in January 2010, Spencer started taking photos and testing the concept at his studio in Salt Lake City, Utah with only a few dozen photos at a time while Beckett started to build the associated websites and social media pages .

In January 2011, after 8 small events in Utah, the project launched its official world tour in Sacramento, California at The Citizen Hotel.

To participate in the campaign, individuals are encouraged to wear a solid brightly colored shirt and go to a public photo event in their area where a temporary tattoo with the logo "I AM =" is applied to the palm of their hand. They stand in front of the camera with the instructions to have the palm of their hand facing the camera as close to the face as possible, and they may be as creative as they want. The photographer snaps the photo and the entire process takes less than 5 minutes. Two weeks after the photo event, each participant receives an email with instructions on how to find their photo in the online gallery and social networks along with ideas on how to share it with friends and family. Each individual is also invited to share a "PhotoStory" as part of the photo essay project, where participants discuss the unique issues and causes they support.


2010 Tour Cities
Month City, State Country Gallery Link
January Salt Lake City, Utah United States Photo Gallery
February Salt Lake City, Utah United States Photo Gallery
May Salt Lake City, Utah United States Photo Gallery
June Salt Lake City, Utah United States Photo Gallery
July Salt Lake City, Utah United States Photo Gallery
August Salt Lake City, Utah United States Photo Gallery
September Orem, Utah United States Photo Gallery
2011 Tour Cities
Month City, State Country Gallery Link
January Sacramento, California United States Photo Gallery
February Salt Lake City, Utah United States Photo Gallery
  Las Vegas, Nevada United States Photo Gallery
  San Francisco, California United States Photo Gallery
March Denver, Colorado United States Photo Gallery
April Seattle, Washington United States Photo Gallery
May Idaho Falls, Idaho United States Photo Gallery
  Calgary, Alberta Canada Photo Gallery
  Helena, Montana United States Photo Gallery
June Santa Fe, New Mexico United States Photo Gallery
  Dallas, Texas United States Photo Gallery
  Salina, Kansas United States Photo Gallery
July Vancouver, British Columbia Canada Photo Gallery
2012 Tour Cities
Month City, State Country Gallery Link
January Jacksonville, Florida United States Photo Gallery
February Raleigh, North Carolina United States Photo Gallery
  Knoxville, Tennessee United States Photo Gallery
  Whitwell, Tennessee United States Photo Gallery
  Columbus, Ohio United States Photo Gallery

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