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|Industry||Health informatics, Physical fitness|
|Founded||Istanbul, Turkey (April 4, 2014 )|
|Headquarters||London, United Kingdom|
The company have collaborated with pro athletes: the live-action workout videos feature Croatian National Team Olympic Basketball Player Antonija Sandrić, Turkish National Team Pro Basketball Player Doğuş Balbay, Master Personal Trainer Burcu Kuş, Master Personal Trainer Murat Bür. The workouts are supervised by Turkish National Teams Performance Trainer Murat Can Üner. The Turkish National Team's Dietician Cenk Özyılmaz was the consultant for the meal planning functionality.
FitWell was created by Baris Ozaydinli and Ahmet Taha Sakar, and was launched in October 2014 as a free mobile app. Personalized content is offered through monthly subscription. The FitWell app is available on Android handsets, Android Wear, iPhone and Apple Watch. The app is compatible with Google Fit on Android and Apple’s Health app on iOS.
In October 2014, FitWell was launched in Turkey, available only in Turkish and on iOS. The Android version was launched in November 2014. The launch version allowed its users to follow a personal fitness plan generated by the app’s algorithm. The fitness goals are predefined and focus on certain physical achievements such as losing weight, building up muscle or getting more active and flexible. Users can pick their own fitness goal, or, follow the fitness goal suggested by the app’s algorithm.
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