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Fast fashion

Fast fashion is a contemporary term used by fashion retailers to express that designs move from catwalk quickly to capture current fashion trends. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. Emphasis is on optimizing certain aspects of the supply chain for these trends to be designed and manufactured quickly and inexpensively to allow the mainstream consumer to buy current clothing styles at a lower price. This philosophy of quick manufacturing at an affordable price is used in large retailers such as H&M, Zara, Peacocks, Primark, Xcel Brands, and Topshop. It particularly came to the fore during the vogue for "boho chic" in the mid-2000s.

This has developed from a product-driven concept based on a manufacturing model referred to as "quick response" developed in the U.S. in the 1980s and moved to a market-based model of "fast fashion" in the late 1990s and first part of the 21st century. Zara has been at the forefront of this fashion retail revolution and their brand has almost become synonymous with the term, but there were other retailers who worked with the concept before the label was applied, such as Benetton. Fast fashion has also become associated with disposable fashion because it has delivered designer product to a mass market at relatively low prices. The slow fashion movement has arisen in opposition to fast fashion, blaming it for pollution (both in the production of clothes and in the decay of synthetic fabrics), shoddy workmanship, and emphasizing very brief trends over classic style. Fast fashion has also come under criticism for contributing to poor working conditions in developing countries. The 2013 Savar building collapse in Bangladesh in 2013, the deadliest garment-related accident in world history, played a critical role in bringing more attention to the safety impact of the fast fashion industry.

  • Tsan-Ming Choi (Ed.) Fast Fashion Systems: Theories and Applications, CRC Press, 2013.
  • Choi, T.M. Fashion Retail Supply Chain Management: A Systems Optimization Approach, CRC Press, 2014.
  • Choi, T.M. (Ed.) Fashion Supply Chain Management: Industry and Business Analysis, IGI Global, 2011.
  • The True Cost is a 2015 documentary film focusing on fast fashion that is directed by Andrew Morgan which is available on Netflix, VHX, iTunes, Amazon Prime as well as DVD and Blu-Ray as shown on The True Cost movie's website.
  • Anderson, Kim. "Alternative Strategies to the ZARA Fast Fashion Model." AATCC Review 8.4 (Apr. 2008): 33-33. Textile Technology Index. EBSCO.
  • Baker, Rosie. "Following fast fashion." In-Store (June 2008): 37-39. Business Source Complete. EBSCO.
  • Bruce, Margaret; Daly, Lucy (2006). "Buyer behaviour for fast fashion". Journal of Fashion Marketing and Management. 10: 329–44. doi:10.1108/13612020610679303. 
  • Casabona, Liza. "Retailer Forever 21 Facing A Slew of Design Lawsuits." WWD: Women's Wear Daily 194.15 (23 July 2007): 12-12. Textile Technology Index. EBSCO.
  • "Charlotte Russe Holding Inc." Apparel Magazine 49.9 (May 2008): 16-18. Textile Technology Index. EBSCO.
  • Cole, Michael D. "The Oxford School of Fast Fashion." Apparel Magazine 49.11 (July 2008): 40-41. Textile Technology Index. EBSCO.
  • Corcoran, Cate T. "WHERE THE GARMENT FACTORY IS GOING." WWD: Women's Wear Daily 194.129 (19 Dec. 2007): 10-10. Business Source Complete. EBSCO.
  • Field, Thomas G Jr. "Focus on: Intellectual Property Tights." U.S. Department of State's Bureau of International Information Programs. 24 Nov. 2008 <>.
  • Gee, Tim. "Fast fashion." Engineer (00137758) 293.7742 (25 Feb. 2008): 16-16. Business Source Complete. EBSCO.
  • Hines, Tony, and Margaret Bruce. 2006. Fashion Marketing: Contemporary Issues. Oxford: Elsevier.
  • Muran, Lisa. "Profile of H&M: A Pioneer of Fast Fashion." Textile Outlook International (July 2007): 11-36. Textile Technology Index. EBSCO.
  • Pfeifer, Margarida O. "Fast and Furious." Latin Trade (English) 15.9 (Sep. 2007): 14-14. Business Source Complete. EBSCO.
  • Sheridan, Mandy; Moore, Christopher; Nobbs, Karinna (2006). "Fast fashion requires fast marketing: The role of category management in fast fashion positioning". Journal of Fashion Marketing and Management. 10: 301–15. 
  • Sull, Donald, and Stefano Turconi.. "Fast fashion lessons." Business Strategy Review 19.2 (Summer2008 2008): 4-11. Business Source Complete. EBSCO. <>.
  • United States. Cong. House. Committee on the Judiciary. 109th Cong., 2nd sess. HR 5055. By Goodlatte, Delahunt, Coble and Wexler. 30 Mar. 2006. 13 Nov. 2008 <>.
  • United States. Cong. House. Committee on the Judiciary. 110th Cong., 1st sess. HR 2033. By Delahunt, Goodlatte, Maloney and Bono. 25 Apr. 2007. 13 Nov. 2008
  • Woyke, Elizabeth. "FASHION'S BID TO KNOCK OUT KNOCKOFFS." Business Week (10 Apr. 2006): 16-16. Business Source Complete. EBSCO.
  • Taplin, Ian M (2014). "Who is to blame?: A re-examination of fast fashion after the 2013 factory disaster in Bangladesh". critical perspectives on international business. 10 (1/2): 72–83. doi:10.1108/cpoib-09-2013-0035. 


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