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A chinface, sometimes referred to as a chinikin, chinhead, chinman, or chinmonster is a performance, usually of a comical nature, involving someone's chin. By drawing or attaching eyes, it gives the impression of a distorted face when viewed upside down.
n 1988, McEwans Lager launched a new TV ad campaign featuring 'The Chinheads', a fictional and quirky 'upside-down' rock/soul band. The award-winning TV advert was directed by Steve Barron (director of Michael Jackson's "Billie Jean", A-Ha's "Take on Me", and Teenage Mutant Ninja Turtles) and featured the track "Something So Real" by Scottish band, The Love Decree.
In 1989, a single was subsequently released and charted nationally, peaking at No.61 (No.1, Outselling Black Box's "Ride On Time" in Scotland). The Love Decree were: Robin Gow (Keyboards/Songwriter), Grant Macintosh (Vocals/Songwriter) and Gordon Gow (Percussion). The track 'Something So Real" was produced by Robin Gow.
The 'Chinheads' TV Ad can be viewed Here
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